A Comprehensive Guide to Google Business Profile
Google Business Profile Is an Online Directory Of Businesses
There are hundreds of trusted online business directories available on the internet that are designed to help potential customers or clients locate the businesses, their websites, customer reviews, and other details about the business. Google Business Profile, formerly known as Google My Business, is one of these online directories. Google Business Profile is a local platform directory service provided by Google. It allows your business to appear on Google’s maps and search engine result pages. It allows to you better interact with your customers. The Google Business Profile website allows you to manage the information Google users see about your business, interact with customers and gather their feedback through reviews, and understand your online business presence.
Why Should I List My Business on Google Business Profile?
There are many benefits and reasons that you should list your business on Google Business Profile which include
·Make it simple for potential customers or clients to discover your business.
·Simplify the process for potential customers or clients to contact you by phone or messenger apps.
·Increase the number of exploratory visits to your physical business location.
·Build credability with potential customers and clients through reviews.
·Improve your online presence for your business.
·Boost the authority that the search engines assign to your business regarding your products and services.
·Improve the exposure of your brand to undiscovered customers or clients.
What Information Do I Need to Create My Google Business Profile Listing?
While much of this information is not required, providing all the details will make it easier for your potential customers and clients to discover your business and explore the products and services it offers. You will want to gather as much of this information as possible before creating your profile. You will also likely want to include all of these business details on your business website. This information includes:
·Demographics about your business, including Business Name, Type of Business, Owner, and Year Established
·Physical location information, including Country, Region, State, City, County, Postal Code, and any Direction
·Phone contact information, including any phone numbers, fax numbers, or after hours numbers
·Any virtual addresses for the business, including website, blog, main and support email addresses
·Any messenger addresses for online communications platforms like Twitter, Skype, and so on
·Any address information for virtual social groups or channels for the business like Facebook, Instagram, Pinterest, YouTube, TikTok, etc
·Descriptions, photos, and videos of the business and its related products and services
·Featured messages, including slogans, tag lines, branding, advertising, etc.
·Number of locations and their operating hours
Does Google Charge for a Google Business Profile Listing?
Google does not charge anything for the business listing. However, Google does offer a line of services to help you market to and support your customers and clients, and they will offer to sell you advertising, boost the performance of your business, etc. But the listing itself is free.
Where Do I Go to Get My Business Listed with Google Business Profile?
To submit your business listing to Google Business Profile, you will need to have a computer or tablet with a internet browser, and navigate with the browser to https://www.google.com/business. Once the page is displayed, click on the “Manage Now” button to begin the setup process. If you do not have an established account with Google, you will have to create one first.
Step 1 – Click the “Manage Now” Button to Get Started.
Google will display a quick description of the Google Business Profile and tell you the benefits of creating a Google Business Profile listing. After reading the information on the screen, click the “Manage Now” button.
Step 2 – Verify the Business Is Not Already Listed
Enter the name of the business to determine if your business is already listed in the directory. If it is not, then click the “Add your business to Google” button to continue.
Step 3 – Enter Your Business Name and Category
Step 4 – Physical Location Information
Google then gives you the option to enter in a physical location where customers can visit such as a store front or office. This is the location that will be displayed for users when they search for your business and its associated Google Business Profile. Select “Yes” or “No,” depending on your needs, and click the “Next” button.
Step 5 – Enter the Business Address
If you selected “Yes” on the last step, you will then need to enter the street address for your business. This street address will be displayed for your potential customers and clients. When you have entered the street address and verified that it is correct, click the “Next” button to proceed to the next step.
Step 6 – Similar Businesses
Since Google now has more information about your business, it will make another attempt to see if the business already exists in the Google Business Profile directory. Google may find businesses similar to yours, list them for you, and ask you to verify that none of these are your business. You can either find your business on the list, or check the “None of these” option, and click the “Next” button to proceed to the next step.
Step 7 – Delivery Options
Google will ask you if you provide in-home or in-office deliveries of products or services. If you select the “Yes” option, you can enter additional information about your in-person delivery options, including any limits such as the geographical restrictions. Select either “Yes” or “No,” and then click the “Next” button to continue.
Step 8 – Phone and Website Information
Enter the contact phone number and the URL of the website for the business, or check the box that says “I don’t have a website.” Then, click the “Next” button to continue to the next step. You can click the “Skip” button if you plan on entering this information at later date and time.
Step 9 – Verification Method
Google will want to verify that your business exists, and will ask you to select the verification method. You will need to verify your listing in order to fully manage it with the Google Business Profile website. Choose whether you would like to receive a text, email, or choose to verify later. Your listing will not appear as a result in Google searches until Google verifies that your business is a real business.
Step 10 – Business Hours
Next Google will ask you to enter in the operating hours for your business. Click the “Next” button to proceed to the next step after entering them, or click the “Skip” button if you plan on entering the operating hours at a later time and place.
Step 11 – Google Messaging
Google has messenger software and apps that will allow your customers or clients to message you. In this step, you can choose to allow customers to message you on Google. Click on the toggle to allow or disallow messages, and then click the “Next” button. If you want to decide later, click the “Skip” button for now.
Step 12 – Business Description
Next, Google gives you the opportunity to describe the products and services that your business offers to potential customers and clients. Google will display this information when people find you using Google Maps or Google Search. Add up to 750 words describing your business and offerings, and then click the “Next” button. You can also click the “Skip” button if you want to provide this detail later.
Step 13 – Photos Of Your Business
Google loves to collect and display alluring and captivating photos of your business, products, and services, and you can add them during this step. You can also add more photos in later. Add the photos you have available now, and click the “Next” button. If you plan on adding the photos later, click the “Skip” button.
Step 14 – Free Advertising
Google will then give you the opportunity to clame $500 worth of free advertising credits. If your website and business are ready to take advantage of this advertising, click on the “Claim your credit” button. If not, click the “Skip” button for now.
Step 15 – You Are Almost Done
At this point, Google will remind you that you are almost done and that you can come back to make changes to your Google Business Profile at any time after the business has been verified. Click the “Continue” button to continue.
Step 16 – You Are Done for Now
At this point, Google will display the Google Business Profile Manager screen, where you can add more information and see the information about your listing. This is also where you will be taken anytime you come back to Google to modify the information about your Google Business Profile.
How Often Should I Review My Google Business Profile?
You will want to establish business processes and procedures to update the Google Business Profile information as often as possible. Google will let you post blog posts, add photos, URLs, specials, etc., and the more details you provide them, the more customers and clients they can send your way.
Where Can I Learn More About Online Business Directories?
You can read more about what benefits and features Online Business Directories provide to businesses by reading the article at https://branddoneforyou.com/what-is-an-online-directory/. Each of the Online Business Directories has specific features, benefits, and targeted traffic that can provide you with more methods of attracting more traffic and customers.
Where Can I Learn More About More Online Business Directories?
We have created specific instructions for you to get your business listed in the following online business directories:
- Angi – What Is Angi Ads and How Do I List My Business?
- Apple – What Is Apple Maps and How Do I List My Business?
- Better Business Bureau – What Is Better Business Bureau and How Do I List My Business?
- Bing – What Is Bing Places for Business and How Do I List My Business?
- Chamber of Commerce – What Is Chamber Of Commerce and How Do I List My Business?
- Citysearch – What Is Citysearch and How Do I List My Business?
- FourSquare – What Is Foursquare for Business and How Do I List My Business?
- HotFrog – What Is Hotfrog and How Do I List My Business?
- Local – What Is Local.Com and How Do I List My Business?
- Manta – What Is Manta and How Do I List My Business?
- Mapquest – What Is Mapquest Business and How Do I List My Business?
- MerchantCircle – What Is Merchantcircle.Com and How Do I List My Business?
- Meta – What Is Meta for Business (Formerly Facebook) and How Do I List My Business?
- Nextdoor – What Is Nextdoor and How Do I List My Business?
- SuperPages – What Is Superpages and How Do I List My Business?
- Verizon – What Is Verizon Small Business Essentials and How Do I List My Business?
- YellowPages – What Is Yellowpages.Com and How Do I List My Business?
- Yelp – What Is Yelp and How Do I List My Business?