An Overview Of the Business Uses for Private Label Rights Marketing Materials
By Tom Seest
When you’re already busy trying to launch a brand and build a business, you might begin to find yourself struggling to create the volume of media and content required to answer the questions of your target customers.
From social media to your blog, the creation of info products, using email autoresponders, and more, it’s no wonder many marketers turn to private label rights (PLR) content to create the online voice they need to attract their target audience.
Besides a lack of time, many online entrepreneurs simply lack the talent to write content that attracts and engages their target customers. They want to make money using the Internet, but without mastery of writing and creating content, they find themselves unable to compete.
Readymade private label rights content helps these individuals stay competitive and provide for the needs of their audience, too. But there are a lot of questions surrounding the quality and use of private label rights content, so before you get started with it, read below to get the answers and guidance you need to make this a helpful tool for your brand.
This photo was taken by Ivan Samkov and is available on Pexels at https://www.pexels.com/photo/a-young-woman-setting-his-mobile-phone-7676502/.
Table Of Contents
- What Problem Does Private Label Rights Content Solve?
- How Much Does Private Label Content Cost?
- Can a Business Resell Private Label Rights Content They Purchased?
- Is Private Label Rights Content Poor Quality Requiring Editing?
- How Can Private Label Rights Content Be Leveraged For Profit?
- Can a Business Use Private Label Rights Content In Other Ways?
- Is Private Label Rights Content Just Text-Based?
- Can Private Label Rights Content be Repurposed?
- Where Can High-Quality Private Label Rights Content Be Purchased?
- Is Private Label Rights Content Restricted?
Private label rights are a benefit to many online entrepreneurs because it solves a pressing problem for those that lack the time or talent to create a large amount of content to represent their business or brand.
It’s readymade content, so you don’t have to wait like you would when outsourcing a project to a freelancing ghostwriter. With a ghostwriter, you have to create a project listing, accept bids, review portfolios and profiles, select someone, give them details, wait for it to be put on a schedule and completed, and then get it back for you to be able to use.
That can sometimes take weeks, if not months (depending on the size of the project). With private label rights content, you find the package you want, click the buy button, download it, and it’s ready or close to ready, with a little modification!
You can then go to any additional lengths you want to go to for tweaking the content. This may include things like adding personalization to the content. You definitely want to use your name on it, but you can weave your own experiences and stories into it as well.
You might also want to expand on it factually with additional, more in-depth information. Sometimes, you may even want to alter or remove some information that’s found in the content because it doesn’t align with what you want to teach.
Basically, PLR is premade content that you buy at a lesser rate than ghostwriter costs, and you have the right to put your name on it, edit it and use it to represent your brand and business online.
This photo was taken by Ivan Samkov and is available on Pexels at https://www.pexels.com/photo/a-woman-in-blue-sweater-eating-a-pizza-7676392/.
Private label rights content packages can range from a couple of dollars to well over $100, and it all depends on many different factors. You want to shop for the best deal but also recognize the difference in quality among the various vendors.
Part of it depends on how much content is in it. For example, you’d normally pay less for a 5-pack of articles than you would for a pack of 35 articles. However, understand that this is only among reputable vendors.
There are corrupt individuals who will scrape other people’s content off the Internet, package it up and sell 1,000 articles for $0.01. Why do they do this? Their objective is to get your name on a subscriber list so they can then sell that list to spammers, so don’t be deceived by rock-bottom prices.
The reputation of the vendor has something to do with pricing, too. You might see a price lower than the biggest name vendors’ pricing but higher than the spammers.
These are often prices coming from newbies on the scene. They don’t yet have a reputation, so they try to gain one by selling cheaper than most. There’s nothing wrong with this, but just be aware of the fact that it might be a risk (and it might not).
The media format can make a difference in pricing, too. You might find that the more complex the content, such as highly edited and professional sales copy and videos, the higher the price compared to simple content like a text article.
The popularity of the topic can sometimes determine to price, but not in the way you might think. If a vendor is poised to make a lot of sales, they might have a launch at a lower price point.
But if it’s a rare topic that will have fewer buyers, they immediately put it in their store at full price. Usually, PLR is priced at $1 per page or per item. If it’s during a launch period, a vendor will usually discount it by 50% or more.
If it’s part of a package or bundle deal, it might even be discounted further ‘ sometimes up to 90% off or more! This is usually for existing content bundles taken from their PLR store that they put into large bundles at a steep discount where all of the content is based around one topic, like anti-aging, survival, or marketing.
If the private label rights content is limited to a specific number of purchasers, then the price goes up. The vendor won’t make as much with only 50 or 100 sales because they can’t sell the private label rights content again later on in their store or in bundle deals, so they increase the price, usually to $2 per page or per piece.
Look at the rights and restrictions to see if that affects pricing in any way. Sometimes people will increase the price if they’re allowing resell rights to their private label rights content. This is not typical to have to resell rights so that it will be noted on the sales page and sometimes even give you a choice between basic private label rights content and resell PLR ownership.
This photo was taken by Ivan Samkov and is available on Pexels at https://www.pexels.com/photo/a-woman-eating-pizza-while-blogging-7676407/.
You can’t turn around and sell basic private label rights as PLR to other buyers. It has to be designated resell private label rights content in order to do that. But you can sell read-only versions (or view-only versions) of the content to buyers.
Resell private label rights is content that you can not only use as your own content as PLR allows, but you can turn around and sell the private label rights to it to others to use as their content.
You can’t sell other people the right to sell the PLR as PLR, but reselling private label rights content basically makes you a private label rights content author or vendor. You do need to notify buyers that the content being sold is due to a resell license you purchased.
It’s not mandatory, but it’s an ethical thing to do because most buyers want content that hasn’t been diluted by an extreme number of buyers. If hundreds of people bought resell rights and are then turning around and selling it as private label rights content, it will be highly diluted.
As a buyer, you want to know this as well. Whenever you buy or resell private label rights content, the competition in using this content will be higher, so you may want to edit it a bit more than you would normally.
Also, carefully read and note any rules the original creator has regarding how much you need to sell the content for and any other limits they place on the content. They will often have minimum amounts that you have to set the price at when you sell it as private label rights content to others.
Even with basic private label rights content that doesn’t have to resell rights, some vendors will put rules on how much you have to sell the read-only copies for. For example, they might instruct you that if you turn the eBook into a PDF and sell it, you have to price it for at least $7 minimum.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/a-woman-taking-photos-of-the-things-on-a-wooden-table-7792645/.
Most private label rights content authors and vendors don’t have rules about how much you have to edit the private label rights content before using it. In fact, most say you can use it as is ‘ without changing a word. All they require is that you use your own name on it, not theirs.
But there might be some who do require it, and you may just want some idea of how much and how to edit it for your own use so that you can rank well in the SERPs (search engine results pages).
There are many ways you can edit PLR for this purpose. The first thing many people do is simply do a line-by-line rewrite. You’re basically taking a sentence and writing it in a different way using your own words.
This type of modification of the content is great for people who are short on time and simply need a springboard to work with. You might even rearrange the paragraphs or sections, or chapters to flow in a different order.
You can also tweak the tone of the peace. This is a minor, stylistic edit that you can do on your private label rights packages to make them sound more lighthearted, more serious, etc.
If you want something a little bit in between these two, then you may consider just adding a little bit of personalization to the piece or adding in information that you feel is missing from the content.
For example, if the piece of private label rights content glosses over a step, you might expand it to go into a little bit more step-by-step detail. Additionally, you can extract information that you don’t feel fits in well with the piece.
For personalization, you can add your own stories and experiences. These are things that are unique to you and would make the content stand apart from the others who purchased it.
You might also be able to add some support materials into the mix, such as recent research studies, statistical data, and other information that helps make it a complete article.
You can even combine more than one piece of private label rights content and turn it into something unique just with the merging of information. You may even be able to give it a whole new angle.
For example, if you have a content piece about weight loss, you might merge something about metabolism and how it stalls as we age, turning it into a piece for a specific demographic like the over-40 crowd.
At the very minimum, make sure you alter it by giving it an altered title and a new introduction. This will be the starting point of the content, and you want to set it apart from others using it.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/a-woman-filming-while-cooking-8357679/.
Using private label rights content in your business is a great way to shortcut the time it takes you to make your business profitable. There are many different ways you can monetize it, depending on how you want to use it in your business.
Some of these methods are more indirect, and some are specific moneymakers. For example, you can use a PLR report as a lead magnet offer (a free gift) to help you build a list of subscribers.
This, in and of itself, isn’t making you money specifically. No one is paying for it. But it does help you grow your list, which you can then market to with info products and affiliate recommendations.
If you place private label rights content on your website or blog, you can integrate ads into it, such as Google AdSense. This is a slower-growth way of monetizing your content, but over time, especially if you’re helping your content rank well in the search engine results pages (SERPs), it can build into something significant.
That same content (such as articles or product reviews) can be added to your site or blog, and you can use affiliate links in it that link out to products mentioned in the content (or those you add to the content as recommendations).
Another thing you can do is take PLR eBooks (or reports and articles that you combine) and turn them into PDF products that you can sell as info product courses. You can even add your affiliate links to the eBook for even more revenue.
Some people turn the private label rights content they purchase into coaching courses. Coaching can be done via email or in a different format, and there are some private label rights content authors and vendors who sell readymade coaching programs.
Of course, you can also combine pieces together however you want to create a course of your own from different sources and packages. Keep in mind that the content sometimes comes in different formats, not just text.
So instead of a PDF eBook, you might buy a video private label rights content bundle and set up a video info product course for your buyers. If you continue purchasing new items to add, you can sell a membership instead, where they get monthly additions.
Some people take their private label rights content and put it on social media profiles. Depending on how often (and how well) you do this, you can monetize the content through those social media accounts and earn from creator funds, direct gifts bestowed upon you from viewers and followers, and more.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/a-woman-holding-a-smartphone-8357248/.
Private label rights (PLR) content has different uses in your business. We already mentioned list building. This is something you can do with private label rights content by using the content to drive traffic to your landing page, where your opt-in form resides.
Some private label rights content that is sold includes the lead magnet page and the copy that goes on it. So all you have to do is turn your lead magnet into a PDF, upload all of your files, and you can start list-building that second.
Another way private label rights can be used for branding your business. Whether you’re branding your business on your own blog or using social media platforms, it can help raise your level of expertise and authority.
This strategy also helps you engage with your audience more. You’ll have a consistent flow of content to meet their needs, and you’ll be taken more seriously as a niche leader. Your followers won’t know the information was purchased, especially if you add some personalization to the mix.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/group-of-friends-in-the-living-room-8367613/.
When you purchase private label rights packages, you might find an array of different media formats available to you. Most of them are going to be text-based private label rights content. These packages will usually come in two formats (Word and Txt) and sometimes an additional ready-to-use PDF version, too.
You want there to be some form of editable format for you to use so that you can tweak it. Otherwise, it would only be rebrandable content, where you might be able to use a tool to add your name but not make any changes.
Some PLR vendors will go ahead and include images inside their text content. You have to be careful because the vendor may or may not have the same ethics as you do about using copyright-free images.
They might just take something from Google’s image results and use it without permission. You want to make sure it’s formatted well if it is using images, and consider replacing these with some of your own that you download with permission.
Some private label rights content text will come as an article, while others are sold as email autoresponders, short reports, and full eBooks. Some people also sell things like checklists and cheat sheets or workbooks from their text-based private label rights content.
Video is another popular private label rights media format. People sell you the MP4 files of the videos. From there, you can put them into a video editing tool like Camtasia or CamStudio and add your own branding, such as an intro and outro, logos, watermarks, calls -to-actions, and more.
Audiobooks are sometimes sold with private label rights content bundles. These are often compiled from the text-based eBook or from a batch of articles or a grouping of short reports. You can also create podcast episodes from the audio files, too.
Images come in many forms ‘ including slide decks you can use to make presentations, eCovers, blog banners, infographics, social quote posters, Pinterest images, and more.
If you’re buying something, you can sell it as a course; some vendors even include banner ads for your affiliates to use. This helps you hit the ground running with a product of your own.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/men-playing-parlor-games-8367762/.
Repurposing your private label rights is an easy and effective way to get more mileage out of the content that you buy. Repurposing has two meanings. The first is that you give the private label rights content different uses in your business, and the second is that you change the media format from the original version.
Let’s start with the various uses. You don’t have to use private label rights content as what it was sold as (unless the vendor has that restriction in place). For example, if they sell an article pack for your blog, you can just as easily use it as your email autoresponders.
Or, you might compile a pack of 10-20 articles up and turn it into an eBook or short report. Likewise, you can break a longer report or eBook up into individual blog posts or emails.
You can even create a knowledge bank on your website if you want to. This help database can have clusters of information for your topic, with hyperlinks leading to the individual pages.
You might want to turn them into questions. So if you bought an article titled: How to Get Started on Keto, you might make it a question and answer or FAQ format like How Do I Get Started on Keto? And then use the PLR as the written answer.
If you want to turn the private label rights content into other formats, you can do that by converting the text content to video, images, and audio, from video to text, images, and audio, from images to text, video, and audio, and from audio to text, video, and images.
So if you start with a full private label rights eBook about 10 Survival Tips You need to Know, you can turn that into an image ‘ maybe an infographic where you take the 10 tips as the main items and include 1-2 lines about each.
You could also create an audiobook or podcast from that eBook. If it’s an audiobook, then the entire thing would be read from start to finish. If it’s a podcast, then you might break it up into one episode per chapter or topic.
If you want to turn the eBook into a video, you could create a slideshow presentation using PowerPoint or a free version of Canva and use a screen capture tool and record yourself using the text version as a transcript for the audio portion of the video. You can also use Powerpoint content, record audio into Powerpoint, and generate videos that you can deploy to video-sharing sites like YouTube.
If you already have the audio files ready for a podcast, it should be easy to create the slides and screen capture and record them with a simple insertion of the audio in the editing process.
You can turn that entire process upside down, too. Take a video and create a text transcript. Extract the audio for a podcast. Turn it into the same type of infographic or extract some neat quotes for social images.
This photo was taken by Ron Lach and is available on Pexels at https://www.pexels.com/photo/a-bearded-man-with-black-shirt-8368738/.
You probably don’t just want to do a Google search for private label rights content if you want to focus on the quality and not whoever happened to achieve high search rankings. Quality is determined mostly by word of mouth and solid recommendations from your peers.
Even looking at bestseller lists for private label rights content won’t tell you who has scraped content unethically from others or whose quality is lacking in many other ways. Many of the vendors engaging in bad behaviors promote each other, so the sales don’t equal quality at all.
Many vendors will either have an opt-in page where you can download a free sample, or you can reach out to them and ask for one if their sales page doesn’t already have an excerpt showing a portion of the content that you can see for yourself.
You’re going to find vendors who specialize in certain topics like personal development or marketing ‘ and vendors who specialize in a certain media format, like video or text (or a mix of them all).
Start out purchasing something like a small pack of five articles or a bigger pack marked down on a discount. Don’t splurge and buy a lot of content from them before you see the quality.
Most PLR sellers have a strict no-refund policy. This is because unscrupulous buyers will download their purchase and then try to get it for free. So it’s always best to know what you’re getting yourself into.
Some private label rights content authors and vendors sell their private label rights content in their online stores. Some sell them on platforms like JVZoo or Warrior Plus. Some do a hybrid of both. You just need to look. You may want to buy during launches to get new content at a lower price.
Some of the top private label rights content authors and vendors to consider buying from include Arun Chandran, Tiffany Lambert, Justin Popovic, Charles Harper, Steve Dougherty, Alice Seba, Lynette Chandler, Trish Lindemood, Sharyn Sheldon and Nicole Dean (to name a few).
With these providers, you’ll find topics like marketing, success, weight loss, survival, dog care, anti-aging, cooking, stress relief ‘ and many others, and the packages range from a few pages to full content packs that meet all of your needs, start to finish.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/a-woman-in-brown-tank-top-and-pants-posing-in-front-of-a-smartphone-6964857/.
Start with the licenses when looking at how you can and can’t use the content. Every private label rights content seller has their own version of their license. Some allow you to use private label rights content as a bonus, for example, or to bundle it up with other products you’re selling.
Others don’t. Some licenses are overly restrictive or have dozens of rules you have to try to keep track of. Some keep it very simple. With just about everyone’s license, they’ll tell you not to use their name on it and not to pass the private label rights on to others to use as their own content (they can have read-only rights).
There are other times you don’t want to use private label rights content in your business. For example, if you want to expand your expertise by publishing a book on Amazon, be very careful to change the content entirely before publishing, or you might lose your account.
You also shouldn’t use it for academic purposes unless it’s just being cited as a source and not representing your work as an original. Any time you have to question the ethics of using the content to represent you, start from scratch instead.
Private label rights can be a wonderful tool to help you build your brand and business online. It cuts down on time when you’re in a hurry or have other important tasks to work on.
It’s also a fantastic resource for people who aren’t natural writers or those who don’t feel comfortable making video content or other multimedia content on their own. For marketers on a budget, it levels the playing field against those competitors who can afford to outsource to a ghostwriter, and it comes at a lesser charge.
You’ll be able to increase brand recognition for your company because you’ll have more content working for you ‘ and it can drive traffic to your blog posts, lead magnet landing pages, and product offers, too.
Make the move to let private label rights start working to help you bring in more profits, increase your subscriber list, and help take the pressure off of you to churn out more content on your own.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/a-woman-in-brown-tank-top-standing-in-front-of-a-smartphone-6964858/.