When setting up your TikTok campaign, it is important to narrow down your target audience in order to fully grasp their interest. Further, understanding your audience’s likes and engagement patterns will guide you in understanding the type of campaign that is likely to attract higher engagement with the audience. One of the most significant elements when setting up your TikTok campaign is your goal. Essentially, your selected goal determines the nature of the conversation likely to result from your campaign, and this subsequently influences the level of engagement therein, ultimately translating into the success or lack thereof of your campaign. Notably, a strong TikTok campaign increases lead conversion, ad optimization, and attracts users’ attention.
While TikTok had garnered a considerably high number of users prior to 2020, the
onset of the Covid-19 pandemic catapulted TikTok’s popularity in a manner that
made it one of the most downloaded social media apps on the app store globally.
Conceptually, TikTok is a different social media app compared to Instagram and
Facebook, in terms of its social networking framework, pertains to the behavior of
users and the uniqueness of trends and features therein. So, before embarking on
TikTok marketing, it is imperative for marketers to familiarize themselves with the
app, in order to determine the viable marketing strategies that can be implemented
for the app. One way of familiarizing you with the app is through exploring the
different trends, hashtags, and features that are popular on TikTok. Further, it is
important to understand the TikTok version of user-generated content, in addition to
researching the various filters, user engagement strategies, video ranking strategies,
and the TikTok algorithm that help boost marketing on TikTok. This checklist
highlights the most significant features to analyze when creating a
marketing/content strategy for TikTok.
The ability of a company or business to properly define its target audience on the social media platform TikTok puts its brand in a position to better harness the power of the target audience at a relatively higher rate. The TikTok app is one of the most downloaded apps globally as of 2020, and one of the features of the app makes it more suitable for marketing is its ability to connect brands and people. When defining the target audience for your ad, it is important to take advantage of TikTok’s ability to connect brands to the potential target audience by using parameters such as gender, location, age, and interests, among others.