For years, marketers have relied on traditional SEO (search engine optimization) measures to help them rank their sites above their competitors in the SERPs (search engine results pages).
They strategically built authoritative backlinks to their content pages. They took extra time to ensure all technical efforts were made to optimize their pages, including the use of keywords, alt tags, proper load times, and more.
But then, not too long ago, Google released what was called the “Helpful Update,” and it was designed to bring attention to the fact that they are now focusing not on the quantity of content but on the quality of what your site has to offer.
When you, as a search engine user, look something up, you expect (and hope) to find the best answers,’ and that means those that are comprehensive and address all of your questions in one piece.
To help consumers in making sure they get the most out of Google, they’ve created a section called People Also Ask, and it’s tailored to meet the needs of their users. It also serves as a guideline for strategic webmasters who want to leverage this tool to their own advantage.
