While TikTok had garnered a considerably high number of users prior to 2020, the
onset of the Covid-19 pandemic catapulted TikTok’s popularity in a manner that
made it one of the most downloaded social media apps on the app store globally.
Conceptually, TikTok is a different social media app compared to Instagram and
Facebook, in terms of its social networking framework, pertains to the behavior of
users and the uniqueness of trends and features therein. So, before embarking on
TikTok marketing, it is imperative for marketers to familiarize themselves with the
app, in order to determine the viable marketing strategies that can be implemented
for the app. One way of familiarizing you with the app is through exploring the
different trends, hashtags, and features that are popular on TikTok. Further, it is
important to understand the TikTok version of user-generated content, in addition to
researching the various filters, user engagement strategies, video ranking strategies,
and the TikTok algorithm that help boost marketing on TikTok. This checklist
highlights the most significant features to analyze when creating a
marketing/content strategy for TikTok.
