When setting up your TikTok campaign, it is important to narrow down your target audience in order to fully grasp their interest. Further, understanding your audience’s likes and engagement patterns will guide you in understanding the type of campaign that is likely to attract higher engagement with the audience. One of the most significant elements when setting up your TikTok campaign is your goal. Essentially, your selected goal determines the nature of the conversation likely to result from your campaign, and this subsequently influences the level of engagement therein, ultimately translating into the success or lack thereof of your campaign. Notably, a strong TikTok campaign increases lead conversion, ad optimization, and attracts users’ attention.
Even if you have established your business as an online business or as a local business servicing local clients and customers, you can find more customers and clients establishing authority locally as an author in your niche. In addition to your online marketing efforts, promoting a book that you authored locally can bring you “local authority” status while increasing your following locally and online.