One thing that is commonly misunderstood in the Internet marketing industry is the phrase, “The money is in the list.'” This is a true statement, but it is misconstrued because many people read it in terms of the volume of subscribers rather than the quality of the relationship.
If you want to have the edge over the competition, email marketing is one tool that will allow you to shut out the static and noise online and foster a close relationship with the people who have decided you are trustworthy enough to give their contact information to.
There is a right and a wrong way to engage in email marketing campaigns. It doesn’t matter that many unethical spammers have seen short-term success with their poor-quality emails. What matters is that you enjoy a long-term, mutually beneficial interaction with your target audience.
Many spammers ruin their reputations and have to start over and scam people from new accounts. You want to do better ‘ to be better ‘ and give yourself a competitive edge by giving your readers what they signed up for!
Below, you’ll discover the many ways you can outperform other marketers in your niche using email marketing strategies that people respond best to. You’ll learn what to do (and what not to do, too) to increase your conversions and profits.