These days, consumers have shorter attention spans than ever before. You have to constantly be figuring out ways to capture their attention and distill a lot of information into one small piece of content. The Internet is full of competitors vying for the attention of the same target audience, and if you can find a way to stand apart from the crowd and fill their needs, you will be able to engage with the people who will contribute to the increase of your income. Explainer videos are the perfect format that allows you to create bite-sized pieces of information that deliver concepts to your target audience in a succinct manner. You can inform and educate your viewers or give a demo of your products and services. Explainer videos can be used on the home page of your website, on your landing page, where you build a list of subscribers, and even on social media platforms, where they can be shared with thousands of other individuals who are interested in the same topic.